Ribble Cycles

125 years brand campaign

BRAND STRATEGY

  • Global strategy to increase awareness.

  • Campaigns aligned to commercial plans.

  • Fanbase, athlete and partner marketing.

  • Digital experiences that engage fans.

Berghaus

Live for Adventure

BRAND CREATIVE

  • Research and insights to develop concepts

  • Aligning creative to media plans

  • Athlete and events content plans

  • Content creator briefings and art direction.

BRAND PARTNERS

  • Commercial, sponsorship and athlete agreements.

  • Social content and media planning with partners.

  • Case study. PADI collab to increase social reach.

Digital creative

  • Digital performance. SEO, PPC and Social

  • E-commerce, UX and CRM

  • Digital ad creation and analysis

  • Journey mapping to increase conversions.

Ribble Cycles

  • E-commerce product launch of new bike.

  • Content planning and UX to increase conversions.